TCF POST Report
LOS ANGELES, September 17, 2026 — Fashion designer and creative director Sami Miró has launched THE RÓSE by Sami Miró, a new womenswear label that brings her decade-long focus on circularity, conscious design and longevity into a more accessible fashion proposition.
The brand debuted exclusively at Pacsun with its first collection, chapter one, positioning Miró’s sharp silhouettes, modern design language and detail-led craftsmanship for a wider generation of consumers.
The debut collection comprises 25 styles, spanning 100% cotton denim, including regenerative options, cotton-rich rib knits, jersey and elevated fleece. Rather than relying on prominent branding, the collection is defined by custom-engraved mixed-metal hardware, raw-edge finishes and construction intended to support long-term wear.
Miró’s silhouette-first approach centres on proportions designed to accentuate the natural shape of the body, while maintaining the everyday versatility of an accessible wardrobe.
“Everything is made to be kept,” Miró said, describing THE RÓSE as an extension of the values she has developed throughout her career. The designer said her objective is to make conscious design and considered craftsmanship available to more women while retaining the design language that has defined her work.
The collection is priced from $30 to $100, placing the new label within a considerably broader price bracket than the designer-led and luxury fashion space in which Miró has established her reputation.
From circular fashion to a new commercial model
THE RÓSE marks Miró’s first new brand since she founded Sami Miro Vintage in 2016, the Los Angeles-based circular fashion company built around regenerative, organic, deadstock and vintage materials.
Over the past decade, Miró has developed circular and zero-waste design practices both independently and through commercial collaborations. Her Zero Waste Collaboration Program has worked with brands including FWRD/Revolve, Levi’s and IRO, converting existing waste streams into designed, co-branded collections.
The launch of THE RÓSE represents a new commercial direction: taking that experience consciously into a broader everyday womenswear business while retaining an emphasis on longevity, material choices and design detail.
Pacsun partnership expands reach
Pacsun is providing the exclusive retail platform for THE RÓSE, combining Miró’s design identity with the retailer’s youth-oriented fashion distribution and cultural positioning.
Richard Cox, Chief Merchandising Officer at Pacsun, said the partnership brings a distinct design perspective to the retailer’s womenswear offer, highlighting Miró’s attention to detail and ability to combine elevated design with everyday dressing.
For Pacsun, the launch also adds an independent designer-led brand to its assortment at a time when younger consumers are increasingly exposed to fashion positioned around individuality, craftsmanship and purpose.
“Made to be kept”
The chapter one campaign reinforces the collection’s durability-led philosophy. Set in a sparse, raw Los Angeles apartment, the campaign features Mouna Fadiga, Justine Mae Biticon and Josie Canseco, styled by Katie Qian and photographed by Chad Martin.
The campaign treats the launch as the beginning of an evolving wardrobe rather than a one-season fashion drop, reflecting the brand’s founding mantra, “made to be kept.”
The name THE RÓSE also carries personal significance for Miró: Rose was the name her parents almost gave her.
Through THE RÓSE, Miró is extending the principles of circular and conscious fashion beyond the specialist vintage and sustainable-design segment and into an accessible womenswear proposition, with Pacsun serving as its first major retail channel.
THE RÓSE by Sami Miró chapter one is available at select Pacsun stores and online, priced from $30 to $100.
