TCF POST Report
NEW YORK — September 17, 2026 — Premium active lifestyle brand Beyond Yoga is strengthening its retail presence in New York City with a new immersive pop-up in Manhattan’s Flatiron District, combining activewear retail with fitness, wellness and community programming.
The 2,300-square-foot store at 108 Fifth Avenue will remain open through early January 2027, marking the brand’s most significant retail and community presence in New York to date. The move comes as Beyond Yoga targets one of its largest e-commerce markets with a more localized physical retail proposition.
The pop-up will showcase the brand’s latest women’s and men’s collections spanning active, lifestyle and performance categories. It will also introduce glowzone™, described by Beyond Yoga as its most significant technical innovation to date and a new high-impact performance line, alongside seasonal outerwear and fleece.
A limited range of New York-exclusive merchandise will further differentiate the location, giving the brand a localized product offer alongside its core collections.
Retail Meets Fitness
Beyond Yoga is using the New York location as more than a conventional store. Weekend movement classes will be hosted from September 19 through October 11 with New York fitness instructors and studios including Ali Brunson, SotoMethod, Pvolve, Jada Covington, Natural Pilates, DanceBody founder Katia Pryce, Stakt and Makena Diehl.
The strategy builds on the brand’s Club Beyond community initiative, following a week-long New York experience in 2024. The latest format connects product discovery with fitness and wellness activities, turning the store into a recurring community destination.
Beyond Yoga CEO Nancy Green said New York is one of the company’s largest e-commerce markets and has a highly engaged customer base. The physical location, she said, is intended to bring customers closer to the brand’s products and innovations while creating a more localized experience.
From Digital Demand to Physical Retail
The New York expansion comes as Beyond Yoga reports consecutive double-digit growth in the first half of 2026, on both a reported and organic basis, compared with the same period last year.
The brand has also been expanding its brick-and-mortar network, recently opening stores in Manhattan Beach, California, and Scottsdale, Arizona, with additional locations planned for Denver and San Clemente later this year.
Beyond Yoga currently has more than 1,218 wholesale accounts across the US and international markets. Founded in Los Angeles in 2005, the premium activewear brand became part of Levi Strauss & Co. in 2021, giving it access to the global capabilities of the larger apparel group.
Community as a Retail Growth Engine
Beyond Yoga is extending the New York activation beyond the store with the East Coast debut of Seek Beyond: Open Air on October 17.
The event will begin at the Flatiron pop-up with a community walk or run along the West Side Highway before moving to Edge NYC, where the programme will combine movement, music and a live performance by Natasha Bedingfield.
The initiative illustrates a broader shift in activewear retail: brands are increasingly using physical stores not only as points of sale but also as platforms for fitness, events, product education and community engagement.
For Beyond Yoga, the New York launch therefore adds a physical dimension to an established digital customer base while supporting its broader expansion across active, lifestyle and performance apparel.
