TCF POST Report
On October 14, 2026, the Hollywood Palladium in Los Angeles filled with leaders from entertainment, fashion, business, and philanthropy for the fourth annual Rare Impact Fund Benefit, “A Night of Radiance & Reflection.” For Pacsun, it was a third consecutive year as an official sponsor, and a chance to look at what the partnership has built since 2024. The story continues October 29, when the newest Rare DNM Edit launches and Pacsun donates 10% of sales from each style to the Fund, up to $300,000.
The numbers tell part of the story. The Benefit raised more than $2 million for the Rare Impact Fund, through live silent auctions and an evening of giving. Pacsun’s partnership with the Fund has now generated more than $2 million in support since 2024. Those dollars feed the Fund’s larger goal of mobilizing $100 million for organizations that expand access to youth mental health services and education around the world.
The night itself blended celebration with purpose. Guests began with a VIP reception that included time with Selena Gomez, the Fund’s founder, before a program emceed by Sean Hayes. Gomez and Rare Impact Fund President Elyse Cohen spoke, and Bella Kay and Leon Bridges performed. Gomez also introduced the inaugural Katherine Short Legacy Award, created in memory of Martin Short’s daughter, and presented it to La Familia Counseling Center for more than five decades of service to its community.
For Pacsun, the evening also had a full-circle quality. The first Rare DNM Edit collection debuted at the 2024 Benefit, and this year guests got an early look at the newest holiday collection through a dedicated gifting experience, choosing from a curated set of pieces ahead of its launch. Since that first collection, the collaboration has grown through new collections and initiatives that connect Pacsun’s community with the Fund’s mission.
The partnership rests on what young people say they care about. Pacsun’s 2026 Youth Report, conducted with GlobalData and surveying more than 6,000 Americans ages 11 to 24, found that 59% named being mentally healthy as a life goal they hope to reach by age 35. Pacsun CEO Brieane Olson said the findings reflect a generation that wants the brands it supports to stand for something meaningful, and that returning to the Benefit where Rare DNM Edit first debuted shows what is possible when fashion and purpose come together. Cohen made a similar point from the Fund’s side, noting that young people already express themselves through fashion, which makes it a natural place to make conversations about mental health part of everyday life.
The next chapter begins October 29, when the newest Rare DNM Edit launches at select Pacsun stores and online. Pacsun will donate 10% of sales from each Rare DNM Edit style to the Fund, up to $300,000. The promotion excludes Massachusetts, Alabama, Illinois, South Carolina, Mississippi, and Hawaii.