TCF POST Report
NEW YORK, Nov. 4, 2026. Kate Spade New York unveiled its Holiday 2026 campaign today, built around four social media creators and staged as a vlog inside a festive New York City apartment. The campaign continues the brand’s creator-led strategy from Fall, pairing influencer storytelling with in-store spectacle to drive both gifting and holiday sales.
The cast. Bretman Rock, Sally Carden and the collective 4inthe5 return from the brand’s Fall campaign, joined by newcomer Micky Gordon. Rock, host of Da Baddest Radio, was named to the 2026 TIME100 Creators list. Carden is known for her vlogs and appeared on Netflix’s Earle Meets World. Gordon is known for comedy and lifestyle content.
The concept. The campaign recreates a New York holiday party, with a livestream-like feel meant to put viewers in the room. Chief Marketing Officer Allison Badea said the approach captures “spontaneity and intimacy.” The hero spot is available online, with more on the brand’s @katespadeny account.
The product. The Holiday 2026 Collection is on sale online and in stores now, spanning handbags, ready-to-wear, jewelry, bag charms, accessories and gifts. Two handbags lead it: the Duo Mini Shoulder Bag, offered in a range of finishes and festive colorways, and the Margot Shoulder Bag, pitched as the “ultimate holiday party plus-one.” Rock said he plans to gift a Margot to “the person who’s always by my side.”
The windows. The campaign extends to window displays at the Rockefeller Center flagship and stores worldwide. The installations recast the New York taxi, pretzel and pigeon through a candy cane theme, in red and white, with an oversized peppermint snow globe and a candy cane-striped taxi. Each display centers on the Duo handbag.
