TCF POST Report
SAN JOSE, Calif. — eBay Inc. announced that it has completed its acquisition of Depop, a leading consumer-to-consumer (C2C) fashion marketplace with a highly engaged Gen Z and Millennial customer base.
The acquisition builds on eBay’s continued momentum in fashion, a more than $10 billion annual GMV category for the company, which is a global commerce leader that connects millions of buyers and sellers.
Depop, with millions of users buying and selling fashion items, has built one of the most vibrant and fastest-growing communities in fashion resale and cultivated a distinct, community-driven platform rooted in discovery, creativity, and peer-to-peer connection. Its highly engaged customer base and accessibly priced fashion inventory make Depop a natural complement to eBay’s leading proposition in C2C commerce. eBay intends to support Depop’s continued growth while preserving the elements that make the marketplace unique to accelerate the future of circular fashion.
“As a global leader in C2C and recommerce, eBay’s acquisition of Depop further strengthens our C2C value proposition. This combines two distinct customer experiences and expands our reach with the next generation of buyers and sellers,” said Jamie Iannone, Chief Executive Officer of eBay. “Our goal is to preserve Depop’s strong brand, community, and product experience, while helping the team accelerate the roadmap that is already underway and explore synergies with eBay in areas that can supercharge our combined growth potential.”
“Joining eBay, a company with a longstanding record of driving innovation in recommerce globally, is an exciting new chapter for Depop and our community,” said Peter Semple, Chief Executive Officer of Depop. “We’ve built a marketplace centered on creativity, self-expression, and connection, and we’re just getting started. Depop is a natural fit with eBay and together we can accelerate our growth while continuing to deliver the unique experience our users value.”
As part of eBay, Depop will operate as a complementary business, retaining its distinct brand, platform, customer experience, and culture. By combining Depop’s category leadership with eBay’s global scale and capabilities — including shipping, personalization, compliance, and trusted services — we will enhance the buyer and seller experience and accelerate growth.
- eBay (Founded 1995): Empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. In 2025, eBay enabled nearly $80 billion of gross merchandise volume.
- Depop (Founded 2011): The community-powered circular fashion marketplace where people can buy, sell, and discover desirable, affordable secondhand fashion. It encourages people to choose secondhand and extend the lives of their clothes, redefining fashion consumption.