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Sportswear

Global Sportswear and Sport-goods Giants Pivot to China as Premium Demand Soars

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TCF POST Analysis For decades, international sportswear brands viewed China primarily as a manufacturing powerhouse. Today, that narrative has been flipped on its head. As global giants report explosive growth, China has cemented its status as the most critical engine of their revenue strategies—a laboratory where the world’s most successful brands are redefining themselves as … Read more

Vernachio Returns to Columbia Sportswear as President of SOREL

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TCF POST Report Columbia Sportswear Company (Nasdaq: COLM) has announced the appointment of Joe Vernachio as the next President of SOREL, effective June 22. Founded in 1962 as a line of winter sport and work boots, SOREL was acquired by Columbia Sportswear in 2000. It has since expanded into functional lifestyle footwear and work-related garments. … Read more

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