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Carter’s Reports Q2 Growth with Strategic Marketing Efforts

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TCF POST Report

ATLANTA — Carter’s, Inc. (NYSE: CRI), North America’s largest apparel company dedicated exclusively to babies and young children, has released its financial results for the second quarter of fiscal 2026 (ended July 4, 2026), demonstrating resilient momentum driven by , and supply chain productivity.

Financial Highlights: Q2 2026

  • Net Sales: Rose 5% to $615 million, compared to $585 million in the second quarter of fiscal 2025.
  • U.S. Retail Comparable Sales: Increased by 5.1%.
  • Operating Income: Reached $140 million (up from $4 million in Q2 2025), largely boosted by a $132 million ($100 million after-tax) recovery of previously paid import duties and related interest.
  • Adjusted Operating Income: Grew 54% to $18 million, compared to $12 million in the prior-year period.
  • Diluted EPS: Stood at $2.87 compared to $0.01 in Q2 2025; Adjusted Diluted EPS grew 53% to $0.26 vs. $0.17.

Chief Executive Officer & President Sharon Price John noted that the stronger-than-expected quarter reflects improved marketing initiatives, early productivity gains, and solid progress within their core Baby segment.

Kids Fashion Market

The children’s apparel sector continues to evolve around core essentials, shifting consumer demands, and diversified retail channels:

  • Segment Expansion: Carter’s saw net sales growth across all primary business sectors, with U.S. Wholesale up 11.7%, International up 2.7%, and U.S. Retail up 1.7%.
  • Diverse Brand Ecosystem: Carter’s multi-channel and multi-brand strategy anchors its market leadership. While iconic brands like Carter’s and OshKosh B’gosh drive direct-to-consumer and company-operated retail sales (over 1,000 stores globally), value-driven partnerships remain vital.
    • Child of Mine is distributed exclusively through Walmart.
    • Just One You serves Target shoppers.
    • Simple Joys captures e-commerce traffic via Amazon.com.
  • Emerging Sustainability and Lifestyle Trends: Modern parents increasingly seek sustainable options and specialized gear. Carter’s emerging portfolio highlights this shift, led by Little Planet (crafted with organic fabrics and sustainable materials), Otter Avenue (toddler-focused apparel), and Skip Hop (baby essentials ranging from bath goods to developmental toys).

Supply Chain 

Sourcing, trade regulations, and inventory management remain central to Carter’s operational framework:

  • Tariff Recoveries & Mitigation: A major highlight of the quarter was the receipt of a $132 million recovery of previously paid International Emergency Economic Powers Act (IEEPA) import duties and related interest.
  • Productivity & Supply Chain Savings: Management credited supply chain efficiencies and productivity initiatives for helping offset net incremental tariff costs, general inflationary pressures on raw materials and labor, and increased investments in demand creation.
  • Inventory & Capital Management: Finished goods inventories stood at $577.7 million at the close of Q2 2026, compared to $544.6 million at the start of the fiscal year. Operating cash flow drastically improved, delivering $202.3 million for the first half of 2026 compared to an outflow of $8.3 million in the first half of 2025, propelled by tariff refunds and improved working capital management.

Full-Year 2026 Outlook

Looking ahead, Carter’s updated its full-year guidance for fiscal 2026, projecting:

  • Net Sales Growth: Approximately 2% to 3% growth over fiscal 2025 net sales of $2.898 billion.
  • Adjusted Operating Income: Low-single-digit to mid-single-digit percentage growth over 2025’s $176 million.
  • Capital Expenditures: Projected around $50 million for the year.

 

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