TCF POST Report
COLOMBO — Hela Apparel Holdings PLC, a significant player in the global apparel manufacturing sector, is currently navigating a period of intense financial restructuring and operational transformation.
As part of a strategic initiative to streamline operations and settle liabilities, Hela Apparel Holdings successfully offloaded its shares in Focus Brands Limited (UK). The shares, held through its wholly-owned subsidiary, Hela Brands Limited (Mauritius), were sold to two shareholders of Emerald Investments (Private) Limited for USD 8 million.
This divestment comes after the company, in January 2026, had proposed selling up to 65 percent of its stake in the Mauritius-based subsidiary for USD 12 million to support debt restructuring.
The group had acquired Hela Brands Ltd (UK) in January 2024 for USD 10 million, aiming to capture more value in the brand licensing space, though the division faced hurdles in a volatile global market.
Financial Struggles and Audit Concerns
The company’s recent moves follow some financial setbacks. For the financial year ending March 31, 2025, Hela reported an operating loss of Rs. 15.7 billion and a post-tax loss of Rs. 22.9 billion.
The situation has been compounded by regulatory scrutiny:
- Audit Disclaimer: The company’s independent auditor issued a “disclaimer of opinion” in the 2024/25 Annual Report regarding audit concerns that the company failed to rectify.
- Watch List Status: The company’s securities have been listed on the Colombo Stock Exchange’s “Watch List” since December 12, 2025.
- Trading Halt: Trading of Hela Apparel Holdings shares on the Colombo Stock Exchange was halted on June 18, 2026.
To address these liquidity issues, Hela has been engaged in active debt restructuring negotiations with its bankers. In December 2025, the company announced that lenders agreed to restructure debt, contingent on key shareholders investing Rs. 682 million and other investors providing between Rs. 3 billion and Rs. 4.4 billion.
Strategic Restructuring and Operational Footprint
Hela, which employs over 20,000 people and maintains 11 manufacturing facilities across Sri Lanka, Kenya, Ethiopia, and Egypt, has been aggressively rightsizing. The company has:
- Ceased Operations: Manufacturing in Ethiopia was terminated in December 2024.
- Asset Divestment: The company identified two of its six Sri Lankan manufacturing facilities for divestment to improve capital efficiency.
- Integration: Efforts were made to better integrate its Private Label Manufacturing Division (PLMD) and the Brand Licensing Division (BLD), despite the eventual sale of the latter’s primary UK business.
While Hela continues to work with major global brands such as Tommy Hilfiger, Calvin Klein, and Michael Kors, the upcoming fiscal year remains critical. However, some of the industry analysts still believe that with a legacy of management courage and skills, Hela will tackle its crisis and come back to smooth business again, if not very soon.


