TCF POST Desk
NEW YORK, Aug. 20, 2026 — Global sleepwear and home-lifestyle brand EKOUAER has partnered with actress and brand ambassador Vanessa Hudgens to spotlight its travel-focused apparel portfolio ahead of the North American Labor Day long weekend.
The campaign centers on EKOUAER’s satin silk pajama set, positioning the apparel as a versatile option for travelers seeking comfort and polished styling across flights, airport transit and leisure activities.
The highlighted set features a short-sleeve satin top with a crew neckline and chest pocket, paired with relaxed wide-leg trousers with side pockets. The design is intended to function as loungewear while also transitioning into casual travel and outdoor looks when paired with lightweight outerwear.
The set is made from a blend of 95% polyester and 5% Tencel, which EKOUAER says provides a smooth, silky feel alongside wrinkle recovery and shape retention. The company says the fabric is designed to maintain its appearance after being compressed in luggage, addressing a common challenge for travelers.
EKOUAER also highlights the material’s airflow and low-friction properties, aiming to provide comfort across changing temperatures between air-conditioned aircraft cabins and warmer, humid destinations.
“By pairing advanced low-friction, high-recovery textile formulations with relaxed structural tailoring, we provide travelers with an adaptable wardrobe system built for seamless airport-to-resort transitions,” said Dana Li, public relations director at EKOUAER.
The company said it has reinforced inventory across core sizes through its direct-to-consumer digital storefront and Amazon fulfillment network to support anticipated Labor Day travel demand.
Founded around textile development, ergonomic comfort and minimalist design, EKOUAER specializes in sleepwear, loungewear and transitional apparel for women.
