JCPenney Promotes Back-to-School Sales Using “Leaked” Mom Group Chats!
TCF POST REPORT JCPenney—an iconic American brand with a long legacy of connecting with customers through shopping and community engagement—is taking a tactical approach to promote its Back-to-School offers this year by tapping into the relatable chaos of “leaked” mom group chats. The campaign highlights what mothers really have to say about the stressful back-to-school … Read more

