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fashion and branding

Beyond the Aesthetic: How Fashion Brands Are Reshaping the Full-Funnel Playbook

Fashion & Beauty’s share of APAC influencer marketing spend contracting significantly—dropping from a dominant 55% share in 2022 to just 9% by 2025 TCF POST Desk   For years, the digital strategy for apparel and footwear brands was anchored in a singular, reliable metric: aesthetic appeal. By seeding influencer kits and cultivating a polished social … Read more

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