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GU Japan

GU Jeans at $18: An Attempt to Decode the Luxury Paradox

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TCF POST Analysis In the global apparel landscape, the distance between an $18 pair of jeans and the rarefied atmosphere of a luxury fashion house is usually measured in decades of brand equity and thousands of dollars in markups. However, as GU—the younger, bolder sibling of Uniqlo—celebrates its 20th anniversary, it is attempting to collapse … Read more

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