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J.Jill Expands Denim Assortment, Taps Multigenerational Creator Roster for Fit-First Relaunch

TCF POST Report  J.Jill, Inc. (NYSE: JILL) is repositioning denim as a core category with the launch of an expanded jean assortment and an accompanying influencer-led campaign, the company announced this week. The initiative pairs a broadened product line with a roster of fashion creators and stylists tasked with communicating the brand’s “fabric and fit-first” … Read more

Wrangler Introduces Next-Gen Lighter Denim Toughlite

TCF POST Report GREENSBORO, N.C. — Global denim icon Wrangler® today announced the launch of Toughlite, a denim innovation that brings enhanced airflow and comfort to the brand’s legendary Cowboy Cut® family. Engineered to prove that lighter-weight jeans do not equate to weaker fabric, Toughlite delivers “made-to-move” comfort without sacrificing the quality that has defined … Read more

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