SANTA BARBARA, CA — Global lifestyle brand UGG® (a division of Deckers Brands) has launched its high-profile Back-to-School campaign, celebrating the intersection of youth culture, individuality, and the arts.
Anchored by acclaimed alternative-pop band MUNA and featuring students across all grade levels, the campaign spotlights self-expression through fashion, music, and art.
Key Highlights:
- Exclusive Footwear Debut: The campaign introduces the new Ultra Mini Bailey Bow, available exclusively at UGG® and Journeys for its first 30 days.
- Premium Materials: The seasonal collection features UGG® signatures including premium suede, sheepskin, and UGGplush™.
- Community Partnerships: UGG® is reinforcing its cultural footprint through longstanding collaborations with organizations such as Queer|Art and support for CHICXS ROCKERXS SELA.
“Back-to-school is more than a shopping season—it’s a cultural moment… a time when students discover who they are and express themselves through fashion, music, art, and creativity.” — Tracy Paoletti, General Manager & VP of UGG® North America
The new collection and campaign are currently live across UGG® retail locations and digital channels.
