NEW YORK, Aug. 24, 2026 — Gap Inc. is bringing its Encore membership program to New York Fashion Week with a six-day citywide takeover from September 9–14, offering members exclusive access to fashion shows, designer experiences, live music and cultural events.
The initiative spans Gap Inc.’s portfolio of Old Navy, Gap, Banana Republic and Athleta, extending the company’s loyalty program beyond traditional shopping rewards into fashion and entertainment experiences.
Through a dedicated New York Fashion Week microsite, Encore members can explore and redeem a rotating lineup of experiences, including access to shows by Alice + Olivia, Grace Ling, Kim Shui, KidSuper and Sandy Liang. Other highlights include a behind-the-scenes atelier tour with Anna Sui, a Norma Kamali installation, a daytime dance party hosted by VA$HTIE, and tickets to a popular New York concert residency.
Encore will also offer members special opportunities connected to select Gap and Banana Republic events during Fashion Week, with additional details expected to be announced.
The six-day takeover will conclude on September 14 with Encore After Hours at the historic Cherry Lane Theatre. Hosted by Gap Inc. EVP and Creative Director Zac Posen, the event is being presented in partnership with Rolling Stone and will feature special guests, conversation and a live performance by singer-songwriter Gigi Perez.
“Encore gives members more value beyond traditional rewards, with access to coveted cultural moments, exclusive drops and experiences they can’t get anywhere else,” said Kevin Meiners, Head of Loyalty and Payments at Gap Inc.
Gap Inc. said Encore has nearly 40 million active members, making it one of the largest membership programs in U.S. apparel retail. The program combines conventional rewards and savings with early product access, exclusive drops, curated content and experiential benefits.
The Encore Mastercard provides access to the program’s All-Access tier, including priority access to select experiences and enhanced benefits. Cardmembers earn five times the points at Gap Inc. brands and three times the points on eligible retail apparel purchases elsewhere.
Fashion Week experiences will be available in limited quantities, while certain cardmember opportunities will be offered by direct invitation. Eligibility and availability vary by experience.
Members can view the full New York Fashion Week lineup and access the Encore Market through Encore’s NYFW microsite and the Old Navy, Gap, Banana Republic and Athleta apps and websites.